Curiosity.
Experience.
Human perspective.
A strategist’s curiosity.
An operator’s experience.
A human perspective.
A useful conversation.
For leadership teams, marketers and organizations navigating cultural change.
The human advantage
in the age of AI
For leaders and creative teams adapting to new technology.
Take away: A way to evaluate where AI can help—and where human judgment, empathy and imagination matter most.
The global Latino audience
Culture, influence and connection across borders. For brands engaging Latino communities across generations, languages and markets.
Take away: Move beyond demographic labels to connect across generations, languages and markets—with cultural understanding that informs business decisions.
The future
of belonging
For teams working across sport, music, film and entertainment.
Take away: Principles for turning stories, creators and participation into deeper audience relationships.
Share your event, audience and timing. We’ll shape the right conversation.
Inquire about speaking →Business is
about people.
Javier’s career has followed the places where music, entertainment, technology and sport meet—and where stories turn audiences into communities.
Across more than 25 years, he has connected U.S. Latino audiences, Latin America and global brands through cultural insight and storytelling. His work brings an understanding of local identity to broader questions of audience connection and growth.
He began his career at Accenture, building a foundation in technology and consulting. His experience spans the NFL, Verizon, PepsiCo, Microsoft and Paramount (MTV). Through J Wolves, he brings that experience to audience strategy, creative partnerships and new ventures.
He is also a Professor of Practice at Syracuse University’s Newhouse School, exploring media innovation and storytelling.
Explore how I think →Explore the published work →
01NFL
Fandom & global growth+
Global brand and consumer marketing connecting football with culture, entertainment and next-generation fans across U.S. and international markets.
02Microsoft
Technology & participation+
Go-to-market and entertainment content marketing for Xbox Live and Zune, connecting digital products with audiences, artists and communities.
03PepsiCo
Music & entertainment+
Music and cultural marketing across beverages, including the Pepsi Super Bowl Halftime Show, Mountain Dew music strategy and Brisk Hispanic programs.
04Verizon & Paramount
Consumer marketing & media+
Consumer marketing, campaigns and growth markets at Verizon. Earlier, helping establish MTV Tr3́s as a platform for U.S. Latino music and entertainment.
05Accenture
Technology & consulting+
Javier began his professional career at Accenture, establishing the technology and consulting foundation that informs his work today.
06JF Wolf Advisors
Strategy & partnerships+
An independent advisory practice established in 2016, connecting brand strategy, consumer insight and creative partnerships. Engagements are shaped around the business question.